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It is FREE to submit entries! You can sign up for the Awards dinner and show March 29th, 2017, 17.45 – 20.30 followed by networking and drinks @ RAI Convention Center, Amsterdam here.

HSMAI Region Europe will also hand out the first HSMAI Service Awards the same evening.

HSMAI Region Europe Marketing Awards

Judging Criteria

Each entry will be judged according to the category criteria and the following:

  • Challenge – Describe the challenge that your company attempted to meet
  • Solution – Give a brief description of the rationale behind the submitted entry
  • Goal – What was the goal of the activity?
  • Effect – Describe the effect of the activity

Entry & Judging Process

All entries for award consideration must be entered and submitted online. Entrants must submit creative materials related to each entry and complete a statement of communication outlining campaign objectives, key messages and results, among other campaign elements. Press here to fill out the form.

Categories

Criteria

Best Brand Experience in Year 2016: Social Media

In a digital world, social media experience is very important and it is valuable in creating a bond between brand and consumers. This award recognizes the best live work from brands. The best brand experiences are likely to be followed via social media. In this way the brand gains a meaningful social attraction and interaction. Tell the story behind the starting idea till execution. Challenges faced and which results were achieved.

Best Digital Marketing Campaign in Year 2016 in the Travel and Hotel Industry

 

The best digital marketing campaign that drives engagement, click-troughs’ and booking conversion. As we are all aware of, digital transformation has empowered travel consumers, by having an impact on the way they buy, experience and share their vacations.

Exceptional Product/Service Launch of Year 2016

Releasing a new product or service, is quiet a challenging project for many companies. Each company hopes that the new product/service will be well received by consumers and it will surpass their expectations. Creating a smooth and targeted product launch is critical to its success. Not only a great product but also great minds are involved in creating these scenarios.

Best Social Responsibility Initiative of Year 2016

The company has demonstrated social responsibility through activities internally and externally, with a focus on responsible management, persistence, social activities and strengthening the brand.

Outstanding Achievement in Year 2016 in Revenue Management

 

The jury will award the best in this discipline, which has proven to have transformed the performance of our industry, and is responsible for the day to day management of revenue optimization.

Technology Innovator of the Year 2016

Producing effective and inspired by the latest consumer trends. The winner will be the one that lives constant evolution.

 

Entry & Judging Process

All entries for award consideration must be entered and submitted online. Entrants must submit creative materials related to each entry and complete a statement of communication outlining campaign objectives, key messages and results, among other campaign elements.